The Art Director will work closely with the Senior Designer to focus on the advertisement campaign as a larger whole and work both separately and together to speak with the client(s). This role is less design work and hands-off but focused on leadership and guiding the team to create a successful and creative campaign. The Art Director is responsible for overseeing the work of the lower-positioned designers. If not the most, the Art Director is the closest position to the top as a Junior Designer can climb. Coming out of the Mid-Level position, this person will take on more responsibilities and have the duty of overseeing the work of the Junior and Mid-Level designers while the directors at the company will oversee their work.Ī person with this title will have the responsibility of taking the lead of advertising campaigns and designs they will have a one-on-one relationship with the clients their work will focus on the start of a project to the result (rather than a small portion). The position above the Mid-Level designer is the Senior Designer with 5-8 years of experience. The designer will have more experience speaking directly with the clients. As the designers grow, they will be given larger tasks and will work more independently. They will work with both the Junior and the Senior designers to complete work. The next step up from a Junior designer is a Mid-Level Graphic Designer will have experience of 3-5 years, whether that’s an agency, freelance, or in-house. This position will fall under the leadership of the Senior Designer, if not the Mid-Level Designer. Related tasks that are assigned at this position would be to create layouts, redrawing logos, correcting typography, and overall creating mock-ups of designs. Starting at this position and learning to grow from your work and experiences is vital for optimal growth. This position will last for 1-3 years with the subordinate work of the designer. With any job and little experience outside of your college education (that is if you went to college, props to the self-taught), the placement will be as a Junior Graphic Design position. This career guide will lead a Junior Graphic Designers or anyone that doesn’t know the lifecycle of designers, to the top. If any, there is little conversation about where your junior position will lead you and how to get there. The classes and tracks in school were not created with the design to lead you to the top position, but instead, they prepare you for junior and entry-level positions. As a student that will eventually graduate and join the 9-5 job force, it is hard to imagine the future and where life after education will take you.
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